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Crisco®, the all-vegetable shortening, introduced an entirely new way of cooking. The following timeline highlights Crisco® "innovations" in advertising, packaging, and cooking, and in helping homemakers around the globe learn to cook better-tasting meals for their families.
TIME LINE
Crisco® is introduced
   
First Crisco® Ad & First Crisco® Cookbook
   
Crisco® takes to the airwaves
   
First Crisco® TV Commercial
   
Crisco® Vegetable Oil is introduced
   
Golden Crisco® Shortening is introduced
   
Crisco® introduces the "Environ-Pack"
   
Crisco.com U.S. Website is launched
   
Crisco® & Jif® brands merge with The J.M. Smucker Co.
   
Crisco® Canada launches Speedy Gourmet Consumer Promotion - Consumers are provided with quick and easy nutritious recipes, and a chance to Win a Trip to New York City to see Emeril Live
   
Criscocanada.com Canadian Website is launched
   
Crisco® Canada launches International Speedy Gourmet Consumer Promotion - Consumer's are provided with quick and easy international recipes, and a chance to Win a "Taste of Canada Tour"
   
Name officially changed to Smucker Foods of Canada Co.